Best Western takes over alpine design hotel in Zell am See
With the support of “HOTEL INVEST CONSULTING”, BWH Hotel Group expands its portfolio in the Austrian vacation hotel industry with an alpine design hotel. The four-star hotel thus operates independently of any brand, but benefits from the sales and marketing strength of the global group. In total, the new resort hotel in the well-known vacation region offers 54 luxury rooms and apartments, restaurants and a spacious wellness area with indoor and outdoor pool.
Hotel operator of the alpine design hotel with luxurious apartments is Alpin Rentals GmbH – Alpin Family, which runs luxurious aparthotels, apartments and chalets in the region of Kaprun, Zell am See, Saalbach-Hinterglemm and Leogang.
“With the new design hotel, which combines the elements of glacier, mountains and lake, we can ideally realize the brand standards of the BW Signature Collection. The uniqueness of the design, individual and high-quality equipment and special service moments distinguish our aparthotel,” explains the managing director of Alpin Rentals.
Also in the head office of the BWH Hotel Group one is pleased about the increase in the attractive Austrian vacation region: “The entire region of Zell am See and Kaprun is one of the most beautiful vacation regions in Austria. We are very pleased that we can expand our collection of exceptional vacation hotels with the Elements Resort.” says Ivona Meissner, who is responsible for the development and management of the hotels in Austria and the Central Eastern Europe region in the Vienna regional office of the group.
The design hotel is intended to contribute to the strengthening of the tourist bed structure and value creation in Zell am See.
HOTEL INVEST CONSULTING is pleased about the successful merger of the two strong players in the Austrian resort landscape.